Area Sales Manager- Delhi

3 - 8 Years
other city

Job Description

OBJECTIVE Responsible for the sales performance of the General Trade Channel for the assigned Area / Territory in India and promote Society brand in Tea Business
Establish sales objectives by forecasting and developing annual sales quotas for the Area; projecting expected sales volume and profit for existing and new products.
Meeting volume and value objectives of the assigned Area within budget, time and policy parameters through efficient control of the distributor network and staff.
Planning, implementing and monitoring all traditional sales activities within the assigned Area, driving sales initiatives and achieve desired targets with overall responsibility of Growth.
Business Development
Assist in delivering the overall Area sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to increase the sales in accordance with the company policies and strategies.
Discuss and set clear targets for his team members in alignment with the company sales plan and to track the fulfillment.
Responsible for primary and secondary sales.
Focus on width and depth of distribution.

Market Research & Availability
Plan and supervise business promotional activities like customer education programs, involving door-to-door campaigns, and below-the-line strategies so as to create brand awareness.
Support the Regional Sales manager in Sales Forecasting for his/her territory based on sound analysis and support the production team for correct production planning.
Guiding the salesman to appoint and sustain profitable distributor partners.
Regular contacts and visits to COMPANY distribution centers.
Responsible for executing visibility norms across the Area as per COMPANY standards. Is also accountable for tracking and maintaining all company merchandising elements in his/her Area.

Distributor Management:
Coordination with distributors, for resolving grievances.
Pro-active daily contact to the local distribution partner(s) to support their business, and to gradually build on infrastructure parameters for continuous business growth.
Maintaining close rapport with the distributors.

Team Handling:
Able to train and lead a dedicated sales team of 3 4 nos.
To lead and motivate the team for distribution network.
Efficient in managing a team of Sales Trainees, Sales Executives, and distributors.
Regular coordination with operations, service, logistics and accounts department to ensure smooth business process at different levels.
Working under pressure and achieving the sales target.

Salary: INR 5,00,000 - 7,00,000 P.A.

Industry:FMCG / Foods / Beverage

Functional Area:Sales, Retail, Business Development

Role Category:Retail Sales

Role:Area Sales Manager

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

YEARS OF EXPERIENCE/AGE The incumbent should have at least 4-6 yrs experience in the general trade and distributor handling in FMCG Industry.

Total experience 5-8 yrs

QUALIFICATION ESSENTIAL: Graduate with relevant Experience
DESIRABLE: Post Graduation in any discipline
PREVIOUS EXPERIENCE Essential : 1. FMCG business based in India
2. General Trade/Channel Sales in Food Industry

Decision Making
Budgeting & Finance
Distributor Relationship Management
Distributor Management
Statutory Affairs
Efficient in their marketing / selling skills.
Proactive market oriented approach

Ability to have a right judgment and take decisions accordingly
Critical thinking
Logical Reasoning
Leadership and conflict resolution

General Competencies
Excellent communication skills
Good negotiation skills
Time management skills
Able to prioritize and organize work


UG:B.Com - Commerce, Other Graduate

Company Profile

Amar Tea Private Limited

Amar Tea Private Limited
Appreciated and valued by our customers for the purpose of manufacturing, supplying and wholesaling different varieties of high-quality Tea & Vending Machine, Amar Tea Private Limited was established in the year 1990. The product range offered by us consists of Instant Tea, Tea Bags, and Leaf Tea. Processed under hygienic conditions, the offered tea is appreciated among our customers for its fragrant aroma, antioxidant content, and exceptional taste. Owing to our large processing capacity, rich vendors' base and capacious warehousing unit, our customers can avail the offered tea in bulk quantities. Before been dispatched at the customers' end, the offered tea is packed with standardized packaging. Rendered by us at industry leading and economical prices, the offered tea is highly demanded in different hotels and restaurants. Our own brands are SOCIETY and AMAR.
View Contact Details+

Recruiter Name:Manasi

Contact Company:Amar Tea Private Limited


Reference Id:ASM - Delhi-GT