Digital Marketing Manager

3 - 5 Years
Mumbai

Job Description

Responsibilities :-

 

  • Plan and execute all digital marketing campaigns, including SEO/SEM & social media campaigns for the brand
  • Measure and report performance of all campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with agencies for social & digital requirements
  • Be able to extend digital strategy to e-commerce platforms like Amazon (Amazon Advertisng), Flipkart, Big Basket , Grofers & OTT Platforms like Hotstar/Sony Liv e.t.c

 

Skills Required :-

 

  • Experience in digital marketing - Brand side /Media or Social Media Agency
  • Demonstrable experience in  managing SEO/SEM campaigns
  •  Execute social media and display advertising campaigns
  • Strong communication skills
  • Up-to-date with the latest trends in online marketing

Required Candidate profile

  • Experience in digital marketing - Brand side /Media or Social Media Agency
  • Demonstrable experience in  managing SEO/SEM campaigns
  •  Execute social media and display advertising campaigns
  • Strong communication skills
  • Up-to-date with the latest trends in online marketing

Salary: INR 3,00,000 - 5,00,000 PA.

Industry:FMCG / Foods / Beverage

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Marketing/SEM Specialist

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:Post Graduation Not Required

Doctorate:Doctorate Not Required

Company Profile

Amar Tea Private Limited

Society Tea today is the market leader in the Tea category in Maharashtra, and has become a dominant force, with around 40% market share of packaged tea in the state. We have a considerable presence in other states such as Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi.

Since the inception of the company, we have always aimed to keep quality at the highest possible levels for all our products; this is also one of the reasons why we cannot match the media spends of other tea brands. To ensure this consistent quality, three members of the family have dedicated their lives as full time tea tasters.

Our quest for better quality goes on for our new range of Dairy Products, One Minute Tea and Instant Tea (Premix). To manufacture high quality Tea and Dairy products, we have set up a plant in Vadodara (Gujarat). This plant is one of India's most advanced and completely automated milk and soluble tea processing units which manufactures these products under strict hygienic standards, to meet our high levels of quality and excellence. We see this new range as the products of the future.

Below is some additional information about Hasmukhrai:

Hiravan Pranjivandas started as a tea wholesaler in 1924, in Masjid Bunder's Chai Galli. This street was Maharashtra's source of tea, with traders coming in from across the state to purchase tea to sell locally. Apart from being a large supplier for local customers, HP also firmly engraved its roots in the international tea trade, trading with middle eastern countries on a very large scale. In 1933, with a view of selling to the Mumbai citizens as well, HP started Hasmukhrai & Co, with its first shop in Kalbadevi

By the late 80's, Hasmukhrai & Co had become the market leader in the tea industry in Mumbai. However, sensing that the customer would prefer convenience and would change traditional tea buying patterns, Hasmukhrai & Co launched tea in a packet form in '91, which was available across retailers in Mumbai and later Maharashtra, in the name of Society Tea
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Recruiter Name:Prajjwal Mukhopadhyay

Contact Company:Amar Tea Private Limited