Senior Manager – Marketing

from 10 to 15 year(s) of Experience

Job Description

Formulate long/short term Marketing strategy to meet the business objectives of the company. Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives in the areas of branding, advertising, market research, PR, Media Planning, brand positioning & segmentation, market intelligence, etc..Roles and Responsibilities.

Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels. Driving Sales in tandem with the Sales Team would be an essential prerequisite to head this profile.

Create and execute a dynamic marketing plan that will build the company into a dominant brand, including the development of a consistent message integrated across all programs, promotions, products, and services. The Market Share in West and Pan India have different specific nuances-all have to be borne in ind while executing such strategies.

Exploring ways of improving existing products and services and increasing competitiveness.

Indirectly lead a market research-cum-end user insights' function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.

Ensure timely finalisation of Marketing Budget with the AOP for the business. Also to manage the production of promotional material. Preparing and managing monthly, quarterly and annual budgets for the Marketing department. This should be finalised on real time basis with the Sales Team.

Identifying target markets and developing strategies to communicate with them.

Analyze consumer behavior and determine customer personas. This may also involve setting up a potent Customer Care team.

Lead all our marketing activities from social media and digital campaigns to advertising and creative projects. This includes ATL, BTL & TTL initiatives.

Identify opportunities to reach new market segments and expand market share. Coordinate Sales and Marketing efforts to boost brand awareness-this calls for close interaction and working with the Sales Team.

Deploying successful marketing campaigns from ideation to execution-own this loop.

Build strategic relationships and partner with key industry players, agencies and vendors; especially the Online Portals like Amazon, Flipkart, etc.

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

Monitor competition (acquisitions, pricing changes and new products and features). This is essential from the point of Aligning own strategies with the unforeseen market twists to identify opportunities for growth.

Development of Branding plan which identifies and defines the current and future positioning.

Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

Design branding, positioning and pricing strategies. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

Desired Candidate Profile

10-15 Years of past marketing and branding experience in FMCG with an MBA in Marketing from Tier-2/3 B-School. Should have profound experience of handling a Brand Manager's profile.

Experienced in running successful marketing campaigns.

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

Should be well versed with the different channels of Sales in an FMCG/F&B industry segment.

A history of successful brand management and equity building.

Should have worked on statistical insights of market reports, researsch, market share data, etc.

Salary: INR 15,00,000 - 18,00,000 PA.

Industry:FMCG / Foods / Beverage

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Key Skills

Desired Candidate Profile

Please refer to the Job description above


PG:MBA/PGDM - Marketing, Advertising/Mass Communication

Company Profile

Amar Tea Private Limited

Appreciated and valued by our customers for the purpose of manufacturing, supplying and wholesaling different varieties of high-quality Tea & Vending Machine, Amar Tea Private Limited was established in the year 1990. The product range offered by us consists of Instant Tea, Tea Bags, and Leaf Tea. Processed under hygienic conditions, the offered tea is appreciated among our customers for its fragrant aroma, antioxidant content, and exceptional taste. Owing to our large processing capacity, rich vendors base and capacious warehousing unit, our customers can avail the offered tea in bulk quantities. Before been dispatched at the customers end, the offered tea is packed with standardized packaging.  Rendered by us at industry leading and economical prices, the offered tea is highly demanded in different hotels and restaurants. Our own brands are SOCIETY and AMAR.

By following total quality assurance procedures at the different stage of processing ensures that the quality of the offered tea is never compromised at our end. Customer centric approach and ethical business policies have helped us in attaining a commendable position in this domain. We have been able to deliver the offered tea within the assured time frame at the customers’ end, owing to our strong logistic support and excellent distributing facility.

View Contact Details+

Contact Company:Amar Tea Private Limited

Address:61,,Near M.G.Hospital,Dr.S.S.Rao Road,Parel,Mumbai, , , MUMBAI, Maharashtra, India